I LOVE THESE ADS! I just got an email from our Watkins corporate communications to share these new ads that will start running in May in several major magazines such as Martha Stewart Living, Natural Health, Cooking Light, and Cooking with Paula Deen. For one, I love old photos, or really anything “vintage-looking” or “vintage inspired”, so these would definitely catch my attention. They’re clean and simple and quirky. I love the fact that these photos are from Watkins own archives. They are perfect for today’s consumer looking to bring more natural products into their homes. Little did J.R. Watkins know how “green” and relevant his philosophies would be 140 years later!
Watkins new Brand Awareness ads March 30, 2008